My writing.
Thoughts on web development, design, performance, and building websites that do their job.
One-Page Websites Are Underrated
There's a quiet assumption that more pages means a better website. For a lot of small businesses, the one-page site is the better tool.
The Chattanooga Local SEO Playbook
I rank for 'Chattanooga web designer' within a few months of launching. The local SEO playbook that got me there, simplified, with no fluff.
Your Contact Form Probably Has Too Many Fields
Most small business websites obsess over the homepage. The thing that actually decides whether someone hires you is buried at the bottom of the page.
Most Restaurant Websites Are Broken
Hours buried, menus in PDFs, stock photos, no reservation link. Most restaurant websites are broken. Here's what they should actually do.
Two Websites for One Person
Rick Senninger came to me twice. The first time for his clinical practice. The second time for his personal brand. Here's what splitting taught me.
I Tore Up Project Pricing
I tore up project pricing and switched to monthly subscriptions. Here's the math, the rationale, and what's actually different about how I work now.
Nobody Reads Your About Page
Across every site I've built in the last two years, the About page averages under 4% of traffic. Most owners spend more time on it than any other page.
Three Iterations to Get TIP Hypnosis Right
The TIP Hypnosis project went through three full design iterations. Here's what I learned from each one, and what we got right in the end.
Service Area Pages Aren't Spam
Every SEO article warns against duplicate city pages. They're partially right. Here's the version of service area pages that actually works.
When Squarespace Is Fine
I build custom websites for a living. You'd expect me to say Squarespace and Wix are always wrong. They aren't. Here's the unbiased version.
The Hidden Cost of Website Templates
Templates look like a good deal until you understand what you're actually paying for. Here's what most businesses don't know before they buy one.
AI Will Not Build Your Business Website
AI website builders are everywhere now. A lot of small business owners ask whether they should just use one. Here's the actual answer, and why.
Six Weeks Is About Right
Ask a web designer how long a website takes and you'll get one of two answers. Both are useless. Here's a realistic timeline for a small business build.
3D Belongs Almost Nowhere on a Marketing Site
Three.js is impressive. It's also almost always the wrong tool for a marketing site. Here's how I think about it.
HVAC and Plumbing Websites Have One Job
Most trade company websites forget their one job. Here's what an HVAC, plumbing, or roofing site actually needs to do for the panicking customer.
The Design Decisions That Actually Matter
Less trend-watching, more first principles. The design choices I find myself making over and over, and why.
Choosing the Right JavaScript Framework in 2026
A practical guide to picking the right JavaScript framework for your next project, and why I default to Astro for most of what I build.
Your Slow Website Is Quietly Losing You Clients
Performance isn't a technical concern. It's a business one. Here's what a slow site is actually costing you, and how I think about fixing it.